You must be thinking why people are so much concerned about three creatures named Panda, Penguin, and Hummingbird from the past few years. Before going through in-depth details of these three, it is essential for you to know what actually Google algorithm is and how Hummingbird and others are related to it.
Google has been striving hard to provide searchers with relevant information by making its search engine work more accurately. Earlier, it was quite easy for people to cheat Google so that their site ranks well by just putting Meta keywords in their articles. Google and its engineers continued to work hard and found out ways to stop people from cheating by involving numerous factors that would help in the ranking of the site.
Three of the biggest changes that Google has taken in the last few years are the Panda algorithm, the Penguin algorithm, and Hummingbird which considers different factors for website ranking. In this article, you will get to know brief details about one of the three biggest changes, Hummingbird.
Hummingbird initially rolled out on September 26, 2013, and its refreshed version came on October 4, 2013. Hummingbird was considered to be the complete renovation of the Google algorithm. However, Hummingbird was not the new part of the Google algorithm just like Panda and Penguin, but it was completely a new search engine. A very less part of this engine comprises Panda and penguin but a large part of it is completely original.
The main aim of Google to develop Hummingbird is to better understand what the searcher is looking for. The point of Hummingbird is to better understand what users mean when they search by speaking and not by typing.
What should be done to please the Hummingbird?
The answer to this question is quite clear. Essentially one should be creating content that answers users’ queries rather than just trying to fit the keyword so that your page ranks at the top. The publishers should publish the content that is unique, original, and best of its kind. You will be considered to be on the right track only if you can deliver the best and relevant results for people’s queries.
If your website seems to be on the wrong track, the only way to bring it back on the right track is by fixing the quality issue of the content because the on-site quality and the legitimacy of backlinks are essential factors to be kept in mind to gain Hummingbird’s trust.
If you want your site to be on the top of the search result, you should find out more ways to make your article deliver in-depth detail of people’s queries and try to make the keywords seem relevant.
Smith Warner, a creative person who puts his skills in Technical writing by making everything easier for readers to understand the complexity of any tech related issue like norton.com/setup. Many popular e-magazines have released his articles. He has also been writing to people’s query related to technology.